Category: Tracking Guides
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Cookie Consent for Analytics: GDPR & CCPA Implementation Guide (2026)
Your analytics data is wrong — and cookie consent is the reason. Since GDPR took effect in 2018 and CCPA followed in 2020, I’ve watched marketing teams lose anywhere from 30% to 70% of their tracking data overnight after implementing consent banners incorrectly. The problem isn’t consent itself — it’s implementation. Most teams either block
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UTM Parameters Explained: Complete Tracking Guide (2026)
If you’re running marketing campaigns without UTM parameters, you’re essentially flying blind. I’ve seen companies spend thousands on ads with no idea which campaigns actually drive results — all because they never tagged their links. UTM parameters are simple tracking codes you add to URLs. They tell your analytics tool exactly where traffic came from,
Recent Posts
- Account-Based Attribution for B2B SaaS: The Complete Guide
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- Data-Driven Attribution: How It Works, Benefits & When to Use It
- Cookie Consent for Analytics: GDPR & CCPA Implementation Guide (2026)
- 7 Best Server-Side Tracking Tools for Privacy-First Marketing (2026)
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