Multi-Touch Attribution

All Analytics Tools Attribution Tracking Guides

Attribution 8 min read

“Should we use marketing mix modeling or multi-touch attribution?” This question comes up in nearly every conversation I have with…

Lukas Reinhardt · Feb 2, 2026

Attribution 8 min read

If you’re still giving all conversion credit to the last ad a customer clicked, you’re flying blind. I’ve implemented attribution…

Lukas Reinhardt · Jan 15, 2026