I Test Analytics Tools So You Don't Waste Budget on the Wrong Ones

I got into analytics over ten years ago at a small SaaS startup where I was the only marketer. With a limited budget and too many tools promising the moon, I had to figure out what actually worked. That meant installing, configuring, and stress-testing every platform I could get my hands on.

What I discovered surprised me: most marketing teams waste a significant chunk of their budget on the wrong analytics tools. They buy enterprise platforms they never fully implement, or they cobble together free tools that leave massive blind spots in their data.

Over the years I built analytics stacks for more than fifteen companies across SaaS, e-commerce, and B2B. I saw the same mistakes repeated everywhere — and the same handful of tools consistently delivering real value. I started documenting what I learned, sharing it with colleagues, and eventually realized this knowledge should be public.

That's why I created SaasAnalytics.io. Every tool reviewed on this site has been personally tested. There is no sponsored content, no pay-for-placement, and no affiliate bias shaping my recommendations. If a tool is good, I say so. If it isn't, I say that too.