Product Analytics vs Marketing Analytics: What’s the Difference?
“We already have analytics — why would we need another tool?” I hear this constantly, and it usually comes from…
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The Blog
Hands-on analysis of SaaS marketing attribution, analytics tools and tracking implementation.
What Is SaaS Analytics? A Practical Guide for Growth Teams
Ask ten people what “SaaS analytics” means and you will get ten different answers. Some think it is just Google…
Geo Lift Testing Explained: Measure Marketing Impact by Region
When a marketing team tells me they “can’t run an incrementality test because we can’t withhold ads from individual users,”…
Incrementality Testing vs A/B Testing: What’s the Difference?
Marketers love a good showdown, and “incrementality testing vs A/B testing” is one of the most common questions I get…
What I Learned Auditing Analytics at 15 SaaS Companies
Over the past three years, I have conducted detailed analytics audits at 15 SaaS companies ranging from Series A startups…
The SaaS Marketing Funnel Isn’t a Funnel — Here’s What It Actually Looks Like
Every SaaS marketing team I’ve worked with over the past decade has built their strategy around the same model: a…
GDPR-Compliant Tracking: A Step-by-Step Implementation Guide
Every analytics implementation I’ve audited for EU-based SaaS companies in the past two years has had at least one GDPR…
Incrementality Testing Explained: Beyond Last-Click Attribution
Last year, I helped a B2B SaaS company discover that 40% of the conversions their paid search campaigns were “driving”…
How to Calculate True Marketing ROI for B2B SaaS (with Examples)
Most B2B SaaS marketers are calculating ROI wrong. They plug numbers into the standard formula, get a result, and make…
The SaaS Marketing KPIs That Actually Matter (And the Ones You Should Ignore)
Every SaaS marketing team I’ve worked with has the same problem: too many dashboards, too many metrics, and not enough…