Product Analytics vs Marketing Analytics: What’s the Difference?
“We already have analytics — why would we need another tool?” I hear this constantly, and it usually comes from…
Marketing Analytics
What Is SaaS Analytics? A Practical Guide for Growth Teams
Ask ten people what “SaaS analytics” means and you will get ten different answers. Some think it is just Google…
Geo Lift Testing Explained: Measure Marketing Impact by Region
When a marketing team tells me they “can’t run an incrementality test because we can’t withhold ads from individual users,”…
Incrementality Testing vs A/B Testing: What’s the Difference?
Marketers love a good showdown, and “incrementality testing vs A/B testing” is one of the most common questions I get…
What I Learned Auditing Analytics at 15 SaaS Companies
Over the past three years, I have conducted detailed analytics audits at 15 SaaS companies ranging from Series A startups…
Incrementality Testing Explained: Beyond Last-Click Attribution
Last year, I helped a B2B SaaS company discover that 40% of the conversions their paid search campaigns were “driving”…
How to Calculate True Marketing ROI for B2B SaaS (with Examples)
Most B2B SaaS marketers are calculating ROI wrong. They plug numbers into the standard formula, get a result, and make…
The SaaS Marketing KPIs That Actually Matter (And the Ones You Should Ignore)
Every SaaS marketing team I’ve worked with has the same problem: too many dashboards, too many metrics, and not enough…
How to Audit Your Marketing Analytics Setup (Free Checklist)
Your marketing analytics setup is probably lying to you. Not deliberately, but through accumulated drift: tags that fire twice, conversion…
Multi-Touch Attribution Explained: Complete Guide for Marketers
If you’re still giving all conversion credit to the last ad a customer clicked, you’re flying blind. I’ve implemented attribution…