GA4

Tracking Guides

How to Audit Your Marketing Analytics Setup (Free Checklist)

Your marketing analytics setup is probably lying to you. Not deliberately, but through accumulated drift: tags that fire twice, conversion...

Attribution

Data-Driven Attribution: How It Works, Benefits & When to Use It

In 2021, Google made data-driven attribution the default model in Google Ads. In 2023, they pushed it to GA4. And...

Tracking Guides

UTM Parameters Explained: Complete Tracking Guide (2026)

If you’re running marketing campaigns without UTM parameters, you’re essentially flying blind. I’ve seen companies spend thousands on ads with...