Tag: Marketing Measurement
-
Account-Based Attribution for B2B SaaS: The Complete Guide
Traditional attribution breaks down completely in B2B SaaS. When five people from the same company interact with your marketing across six months before signing a $100K contract, “which channel gets credit?” becomes an absurd question. The answer isn’t which channel — it’s which channels, working together, influenced which account. That’s account-based attribution. I’ve implemented attribution
-
Marketing Mix Modeling vs Attribution: Which Is Right for SaaS?
“Should we use marketing mix modeling or multi-touch attribution?” This question comes up in nearly every conversation I have with SaaS marketing leaders trying to measure their marketing impact. The honest answer: you probably need both. But which one you start with — and how much you invest in each — depends entirely on your
-
Data-Driven Attribution: How It Works, Benefits & When to Use It
In 2021, Google made data-driven attribution the default model in Google Ads. In 2023, they pushed it to GA4. And now in 2026, if you’re still manually selecting last-click attribution, you’re actively choosing worse data. But here’s what most marketers miss: data-driven attribution isn’t magic. It’s a machine learning model with specific requirements, limitations, and
-
7 Best Server-Side Tracking Tools for Privacy-First Marketing (2026)
Third-party cookies are dying. iOS tracking restrictions keep tightening. Ad blockers now affect over 30% of web traffic. If you’re still relying solely on client-side tracking, you’re flying blind — missing 20-40% of your conversion data. Server-side tracking moves data collection from the browser to your server, bypassing ad blockers and giving you control over
-
Multi-Touch Attribution Explained: Complete Guide for Marketers (2026)
If you’re still giving all conversion credit to the last ad a customer clicked, you’re flying blind. I’ve implemented attribution models for over a dozen SaaS companies, and I can tell you: multi-touch attribution changes everything about how you allocate budget. Here’s the reality: B2B buyers now interact with 27+ touchpoints before converting, according to
Recent Posts
- Account-Based Attribution for B2B SaaS: The Complete Guide
- Marketing Mix Modeling vs Attribution: Which Is Right for SaaS?
- Data-Driven Attribution: How It Works, Benefits & When to Use It
- Cookie Consent for Analytics: GDPR & CCPA Implementation Guide (2026)
- 7 Best Server-Side Tracking Tools for Privacy-First Marketing (2026)
Tags
ABM Account-Based Attribution Analytics Tools Analytics Tracking Attribution Attribution Models Attribution Tools b2b attribution B2B SaaS Budget Allocation Campaign Tracking CCPA Conversion Tracking Cookie Consent Data-Driven Attribution Dreamdata First-Touch Attribution GA4 GDPR GDPR Compliance Google Ads Google Analytics 4 Google Consent Mode HockeyStack Last-Touch Attribution Machine Learning Marketing Analytics Marketing Attribution Marketing Measurement Marketing Mix Modeling Mixpanel MMM MTA Multi-Touch Attribution Privacy-First Analytics Privacy Compliance revenue attribution ROI SaaS Analytics Server-Side Tracking URL Tracking UTM Parameters Web Analytics