Tag: Google Ads
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Data-Driven Attribution: How It Works, Benefits & When to Use It
In 2021, Google made data-driven attribution the default model in Google Ads. In 2023, they pushed it to GA4. And now in 2026, if you’re still manually selecting last-click attribution, you’re actively choosing worse data. But here’s what most marketers miss: data-driven attribution isn’t magic. It’s a machine learning model with specific requirements, limitations, and
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