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Account-Based Attribution for B2B SaaS: The Complete Guide
Traditional attribution breaks down completely in B2B SaaS. When five people from the same company interact with your marketing across six months before signing a $100K contract, “which channel gets credit?” becomes an absurd question. The answer isn’t which channel — it’s which channels, working together, influenced which account. That’s account-based attribution. I’ve implemented attribution
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Marketing Mix Modeling vs Attribution: Which Is Right for SaaS?
“Should we use marketing mix modeling or multi-touch attribution?” This question comes up in nearly every conversation I have with SaaS marketing leaders trying to measure their marketing impact. The honest answer: you probably need both. But which one you start with — and how much you invest in each — depends entirely on your
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Data-Driven Attribution: How It Works, Benefits & When to Use It
In 2021, Google made data-driven attribution the default model in Google Ads. In 2023, they pushed it to GA4. And now in 2026, if you’re still manually selecting last-click attribution, you’re actively choosing worse data. But here’s what most marketers miss: data-driven attribution isn’t magic. It’s a machine learning model with specific requirements, limitations, and
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Cookie Consent for Analytics: GDPR & CCPA Implementation Guide (2026)
Your analytics data is wrong — and cookie consent is the reason. Since GDPR took effect in 2018 and CCPA followed in 2020, I’ve watched marketing teams lose anywhere from 30% to 70% of their tracking data overnight after implementing consent banners incorrectly. The problem isn’t consent itself — it’s implementation. Most teams either block
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7 Best Server-Side Tracking Tools for Privacy-First Marketing (2026)
Third-party cookies are dying. iOS tracking restrictions keep tightening. Ad blockers now affect over 30% of web traffic. If you’re still relying solely on client-side tracking, you’re flying blind — missing 20-40% of your conversion data. Server-side tracking moves data collection from the browser to your server, bypassing ad blockers and giving you control over
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7 Best Marketing Attribution Tools for SaaS Companies (2026)
Choosing the right marketing attribution tool can make or break your SaaS marketing budget. I’ve implemented attribution systems for multiple SaaS companies, and the difference between good and bad attribution is often millions in wasted ad spend. The challenge? Most attribution tools are built for e-commerce or general marketing. SaaS businesses have unique needs —
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First-Touch vs Last-Touch Attribution: Which Model Should You Use? (2026)
Should you credit the marketing channel that introduced a customer to your brand? Or the one that finally got them to convert? This is the core question behind first-touch vs last-touch attribution — and picking the wrong model can lead to serious budget misallocation. I’ve helped dozens of marketing teams implement attribution tracking, and here’s
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UTM Parameters Explained: Complete Tracking Guide (2026)
If you’re running marketing campaigns without UTM parameters, you’re essentially flying blind. I’ve seen companies spend thousands on ads with no idea which campaigns actually drive results — all because they never tagged their links. UTM parameters are simple tracking codes you add to URLs. They tell your analytics tool exactly where traffic came from,
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Multi-Touch Attribution Explained: Complete Guide for Marketers (2026)
If you’re still giving all conversion credit to the last ad a customer clicked, you’re flying blind. I’ve implemented attribution models for over a dozen SaaS companies, and I can tell you: multi-touch attribution changes everything about how you allocate budget. Here’s the reality: B2B buyers now interact with 27+ touchpoints before converting, according to
Recent Posts
- Account-Based Attribution for B2B SaaS: The Complete Guide
- Marketing Mix Modeling vs Attribution: Which Is Right for SaaS?
- Data-Driven Attribution: How It Works, Benefits & When to Use It
- Cookie Consent for Analytics: GDPR & CCPA Implementation Guide (2026)
- 7 Best Server-Side Tracking Tools for Privacy-First Marketing (2026)
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