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The Blog

Hands-on analysis of SaaS marketing attribution, analytics tools and tracking implementation.

All Analytics Tools Attribution Tracking Guides

Tracking Guides 6 min read

If you’re running marketing campaigns without UTM parameters, you’re essentially flying blind. I’ve seen companies spend thousands on ads with…

Lukas Reinhardt · Jan 17, 2026

Analytics Tools 16 min read

Third-party cookies are dying. iOS tracking restrictions keep tightening. Ad blocker use keeps climbing. If you’re still relying solely on…

Lukas Reinhardt · Jan 16, 2026

Attribution 8 min read

If you’re still giving all conversion credit to the last ad a customer clicked, you’re flying blind. I’ve implemented attribution…

Lukas Reinhardt · Jan 9, 2026