Analytics Audit

All Analytics Tools Attribution Tracking Guides

Tracking Guides 13 min read

Over the past three years, I have conducted detailed analytics audits at 15 SaaS companies ranging from Series A startups…

Lukas Reinhardt · Apr 5, 2026

Tracking Guides 11 min read

Your marketing analytics setup is probably lying to you. Not deliberately, but through accumulated drift: tags that fire twice, conversion…

Lukas Reinhardt · Feb 11, 2026